View more on these topics

Release failing to reach owners’ children

Equity-release advisers admit it will be difficult to target elderly people forced to sell their home to fund care.

Key Retirement Solutions business development director Dean Mirfin says the problem is that when someone is about to go into care, it is his or her children who make the financial arrangements and it is hard for the market to aim at such individuals at it is the homeowners who are normally the recipients of advice.

Equity release is seen as a means to allow people to keep their home while in care by using the equity to pay for treatment but experts say many elderly people are still unaware of its availability.

A report from charity Help the Aged last month suggested that around 70,000 older people sell their homes every year to pay for nursing or residential care, which costs an average of £21,000 a year.

Mirfin believes that nursing homes are often a stumbling block to elderly people using equity release as they want people to stay in the home.

He says: “If you speak to anyone about whether they will or will not need care, people will rather stay in their own home and people do not put two and two together and realise equity release is an option.

“It is a major opportunity for equity-release providers when people are looking at needing care but it is the children and not the person involved often looking at the arrangements so children should know about it but when can you talk to the children?

“If someone is looking to go into anursing home you cannot target the nursing home as they want the business.”


Winterthur upgrades portfolio projections

Winterthur Life is offering an upgraded version of its online adviser service which is designed to provide product and portfolio analysis. The service is added on to Winterthur’s adviser toolkit and gives advisers access to investment analysis and research of all UK unit trusts, Oeics, life and pension funds. It includes the option to scan […]

This week in Mortgages

It’s been a busy week of news in the mortgage market as the down-time that is the summer months is now a distant memory.

Lenders look abroad for a green example

Housing minister Yvette Cooper’s call for the mortgage industry to adopt environmentally-friendly homeloans has been met with a cool reception. Most lenders say they have little experience of what a green mortgage is and need further guidance. The Government failed to consult the industry before making the request, just as it failed to consult the […]

Network Data triples profits

Network Data has more than tripled profits for the first half of this year to 880,000 from 268,000 in the same period last year.

Who cares?

By Tracey Dickson, marketing consultant There are almost 7 million carers in the UK – that’s around 10 per cent of the population who provide unpaid care for a disabled, seriously ill or older loved one.1 But according to a report from the charity Carers UK, 20 per cent of people providing 50 hours or more of care […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm