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Rebranding for remarkable success

Financial services direct marketing agency ReMark Financial is to rebrand itself in a bid to raise it profile in the 24 countries in which it currently operates.

The brand name remains but the new look is designed to highlight what the Netherlands-based company says are its major strengths of building relationships with clients, well-resourced campaigns and achieving results.

Clients include insurance companies, banks, and building societies, featuring names such as Alliance & Leicester, Axa Sun Life, Barclays, Nationwide Royal & Sun Alliance, Winterthur and Zurich.

The firm aims to encourage its clients to consider mail, telephone and internet-based marketing to its customers to increase their market share.

The redesign was carried out by the Bamber Forsyth communications consultancy which did a brand and business audit, put the brand online, produced new marketing materials and implemented internal launch communications.

ReMark chief executive officer Bill Gilbert says: “Bamber Forsyth has reviewed our business and our market and expertly translated their findings into a forceful and distinctive global brand. This is not simply an issue of company presentation – it is about ensuring we get noticed for the right reasons.”

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