View more on these topics

Rebranding for remarkable success

Financial services direct marketing agency ReMark Financial is to rebrand itself in a bid to raise it profile in the 24 countries in which it currently operates.

The brand name remains but the new look is designed to highlight what the Netherlands-based company says are its major strengths of building relationships with clients, well-resourced campaigns and achieving results.

Clients include insurance companies, banks, and building societies, featuring names such as Alliance & Leicester, Axa Sun Life, Barclays, Nationwide Royal & Sun Alliance, Winterthur and Zurich.

The firm aims to encourage its clients to consider mail, telephone and internet-based marketing to its customers to increase their market share.

The redesign was carried out by the Bamber Forsyth communications consultancy which did a brand and business audit, put the brand online, produced new marketing materials and implemented internal launch communications.

ReMark chief executive officer Bill Gilbert says: “Bamber Forsyth has reviewed our business and our market and expertly translated their findings into a forceful and distinctive global brand. This is not simply an issue of company presentation – it is about ensuring we get noticed for the right reasons.”


Sandler sets out his menu

Guess who came to dinner? Ron Sandler, head of the Treasury commission review of the retail savings industry, had agreed to be guest speaker at Aifa&#39s annual dinner at the Old Brewery in the City of London. And as the last few industry dinners had all featured Rory Bremner delivering the same set, diners were […]

Myners quits after taking Gartmore into top league

The man who paved the way for the Sandler review, Paul Myners, has stepped down from his role as Gartmore chairman after 16 years at the company. During an illustrious career at Gartmore, Myners saw the firm rise to become one of the UK&#39s top fund management businesses, with assets growing from £1.8bn in 1985 […]

Skandia supermart links with Synaptic

Skandia is linking up with Synaptic Systems to incorporate its fund supermarket in Synaptic&#39s IFA website-building service. Synaptic&#39s service lets IFAs set up their business on the web with transactional capabilities. IFAs can integrate Skandia&#39s My Multifundshop into their existing sites free of charge. Using the supermarket, IFAs can choose between MultIsa, MultiPep, Multi-Fund or […]

Recession fears affect investor product choice

Fears of global recession and the threat of international terrorism are changing the profile of clients&#39 product purchases, according to network IN-Partnership.The network says that clients are taking a &#39safety first&#39 approach, placing more emphasis on secure bonds, investment funds with guarantees and protection insurance.On-Line Partnership, which trades as IN-Partnership Group, chief executive Kevin McDonagh […]

Large-cap growth alpha thesis: seeking risk-adjusted excess returns

Content supplied by Loomis, Sayles & Company — an affiliate of Natixis Global Asset Management For mutual fund investors and managers of large pensions or endowments, a major challenge is to identify those portfolio managers who are most likely to deliver superior risk-adjusted returns in the future. Understanding how an investment philosophy informs a manager’s decision […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm