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Rebrand follows fund manager merger

Stock broker and fund manager Christows is to rebrand as Williams de Broe from the start of next month as part of the integration of the two businesses.

Christows parent company the Evolution Group bought Williams de Broe in June
this year.

Christows director of sales and marketing Robin O’Grady says: “We believe the combined organisation will best benefit from the heritage and brand awareness of the Williams de Broe name, a business founded in 1869. The organisation will retain the strong Christows management, ethos and culture which generated a 34 per cent increase in funds under management last year.”

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