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Reardon quits Zurich to start up consultancy

Zurich IFA pensions marketing director Tony Reardon is leaving the firm after more than 23 years following the restructuring of its marketing departments.

He is setting up his own consulting business to offer his pension expertise to prov-iders and scheme trustees.

Reardon Consulting will aim to develop products, strategy and communications for providers which may have slimmed down their technical expertise or which do not have in-house resources.

Zurich has combined the marketing departments of its direct-sales business, Zurich Advice Network, and its IFA-only operations in a restructuring programme which saw the Allied Dunbar name axed last year. For the past three years, Reardon headed pension marketing for Zurich&#39s IFA businesses.

He says: “There was a meeting of minds after the changes in the management structure which has seen it return to the organisation it was a few years ago, with one marketing department for both distribution channels. I had the opportunity to keep working in the industry and hope to help providers with pension strategy.”


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