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Pru downplays impact of D2C plans on adviser relationships

Prudential has denied a proposed direct-to-consumer PruFunds proposition would damage the relationships it has with advisers. M&G Prudential chief executive John Foley says offering the PruFund range direct to customers would open up new channels for the business. Pru said it would be establishing a direct-to-consumer platform as part of the £250m investment into customer […]

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Stumped by social media?

By Scott Mill, Digital Marketing Consultant In an age of seemingly endless distractions, getting the attention of your audience can seem daunting. The challenges faced are already being addressed by other industries and it occurred to me that we could learn a few things from the game of cricket. Play the short game Test cricket […]

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