Royal Bank of Scotland Intermediary Partners is set to shake up its brands, with structural changes expected in the coming weeks.
The firm will be quick to market with its new proposition. RBS head of intermediaries Chris Pearson says it clearly needs to do something with its brands as the set-up has not worked so far.
Pearson, who was previously sales and marketing director at BM Solutions, replaced Caroline Marsh as director of intermediary mortgages on May 1.
He says there will be some structural announcements in the coming weeks but he cannot reveal details.
In June last year, former Hampton International Mortgages managing director Kevin Duffy said RBS needed to raise its game to catch its competitors despite its four-pronged intermediary relaunch in February.
He said that he could not see the logic in having separate brands, RBS and First Active, for purchase and remortgage business. He also suggested that the Nat-west brand should develop closer relationships with packagers as it is suited to the specialist market.
Pearson says: “I was bro-ught in to look at the proposition and make changes and there has been quite a lot to go through. We do need to do something to make our brands more understandable and make them much more transparent.”