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Rapid in equity swap for C5 ads

Online insurance intermediary Rapid Insure has done a ground-breaking deal

in swapping equity for advertising time on Channel 5.

Rapid, which offers life and general insurance products, has linked up

with Channel 5 for a high-prof ile advertising campaign on the channel&#39s

weather programmes.

As part of the deal, Channel 5 has taken an 8 per cent stake in the

company in return for the exclusive sponsorship rights to thrice daily

weather broadcasts.

The agreement is worth £1m in advertising time.

Channel 5 estimates that over the course of the year-long deal, Rapid

Insure&#39s advertisements will be viewed by 58 per cent of the adult populatio

n or 26 million people.

Rapid originally approached the channel after reading an interview where

C5 officials expressed an interest in swapping advertisement time for


Rapid is also running an aggressive three-month campaign created by

Greenfield Computer Marketing that will target other traditional media

outlets and online sites.

Rapid business development director James Spalding says: “We will be able

to build our brand faster than we could have otherwise.”


Lord bids for shift on policy

Former Allied Dunbar deputy chair Lord Joel Joffe is calling forcompulsory representation of policyholders on the boards of life insurancecompanies.The cross-bencher plans to raise the issue as an amendment to theFinancial Services and Markets Bill which is at report stage in the Houseof Lords. His chance will come after Easter.The move comes as Standard Life […]

Seumas is hanging up his 14 sporrans

Former Pearl Assurance salesman Seumas McSporran is hanging up his hat,cap, helmet and a whole host of other headgear as he retires from a totalof 14 different jobs on Gigha, a wee island off the Mull of Kintyre on thewest coast of Scotland. The 62-year-old held down jobs as the island&#39sinsurance broker, policeman, fireman, pier […]

B&W boosts e-commerce

Bristol & West is launching two e-commerce initiatives to increase accessto its services.Its new website includes four internet-only products, while itsinteractive site with Telewest Communications on digital television givesit a foothold in the new distribution channel.B&W is hoping the innovations will help it foster new relationships withcustomers by giving them access to information whenever and […]

PolicyMaster set to inject new life into PMI with electronic quotes

Software provider PolicyMaster claims it is set to revolutionise theprivate medical insurance IFA market with a new electronic quotes andapplication system.Its PMI system Mediquote currently offers intermediaries the facility tosearch for tailored quotations but it plans to add an online electronicdata interchange capacity on the existing Mediqote service by December.The service is currently re-launching in […]


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