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Rapid in equity swap for C5 ads

Online insurance intermediary Rapid Insure has done a ground-breaking deal

in swapping equity for advertising time on Channel 5.

Rapid, which offers life and general insurance products, has linked up

with Channel 5 for a high-prof ile advertising campaign on the channel&#39s

weather programmes.

As part of the deal, Channel 5 has taken an 8 per cent stake in the

company in return for the exclusive sponsorship rights to thrice daily

weather broadcasts.

The agreement is worth £1m in advertising time.

Channel 5 estimates that over the course of the year-long deal, Rapid

Insure&#39s advertisements will be viewed by 58 per cent of the adult populatio

n or 26 million people.

Rapid originally approached the channel after reading an interview where

C5 officials expressed an interest in swapping advertisement time for


Rapid is also running an aggressive three-month campaign created by

Greenfield Computer Marketing that will target other traditional media

outlets and online sites.

Rapid business development director James Spalding says: “We will be able

to build our brand faster than we could have otherwise.”


Thomson&#39s seeking more buys and high achievers before floating by 2003

Acquisitive national IFA Thomson&#39s Group has revealed it will be makingfur- ther buys in the run-up to a stockmarket flotation of the companywithin the next three years.It recently snapped up IFA Redcliffe Associates and hopes to announceanother acquisition by the end of July upon successful completion of talksalready in progress.In an interview with Money Marketing, […]

Pecking order is plain to see

In response to Philip Robinson&#39s letter (Money Marketing, April 6, 2000),of course I understand the pecking order of our “regulatory” system.This is why I went to great lengths to use the generic term “regulator”with a small r. I am simply pointing out that there is an inconsistentapproach to differing business sectors.Certainly, opt-out and non-joiners needed […]

Nuki&#39s Eye

The Government&#39s Catmark scheme is in urgent need of consolidation andpromotion.Introduced first for equity savings plans and soon for mortgages andpensions, the scheme was designed to inj-ect greater competition into the booming personal fin-ance market.By giving a Government stamp of approval to products with reasonablecosts, access and contract terms, the Chancellor hoped to spark adem^_and-led […]

Flexible fixes from Stroud & Swindon

Stroud & Swindon Building Society is offering two new mortgages to attractcustomers who want a flexible mortgage with a fixed rate.The two new products in its portfolio are the fixed and flexible mortgageand a fees-paid remortgage-only fixed and flexible mortgage.The first mortgage offers free valuation and has a fixed rate of 6.29 percent until June […]

Mark Page: “A good time to be a European fund manager”

With European markets picking up in early 2015, Mark Page, Artemis European Opportunities Fund manager, discusses the ‘macro’ drivers and whether the improvements are sustainable. Largely driven by economic stimulus by the European Central Bank, European stockmarkets have performed strongly so far in 2015. Mark discusses the relative merits and sustainability of ECB policy with […]


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