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RAM sets sights on retail arena in national ad push

Rothschild Asset Management is relaunching into the retail market with a national ad campaign promoting its new Oeic and multi-manager fund brand, Five Arrows.

The ad drive, which is aimed at presenting a more consumer-friendly image to investors, will unveil Rothschild&#39s monthly income fund and highlight the rebranding of its private portfolio service as the Five Arrows wealth management service.

The main focus will be on the monthly income fund, designed to enhance Rothschild&#39s Oeic range, which will invest in high-yield and investment-grade fixedand variablerate securities. The initial running yield is 8.8 per cent and there is no initial charge but IFAs still get commission of 3 per cent.

Five Arrows is named after the five sons of company founder Mayer Amschel Rothschild. The service includes a new European capital growth strategy in addition to its existing onshore portfolio strategy.

Clients have 24-hour online access to valuations through Rothschild&#39s website www.fivearrows.com. Minimum investment is £10,000.

Chief executive Paul Manduca says: “Despite some good investment performance, the company has over the years underexploited its opportunities in the investment management business.

“While we have been successful in one part of the retail market, which is multi-manager investment funds, our own mutual funds have not been marketed successfully despite the recent improving trend in performance. We want to rectify that and raise our profile with this launch.”

Bates Investment Services head of research James Dalby says: “This is the first time that Rothschild has taken its fixedinterest skills to the retail marketplace. It will be very interesting to see how much of an impact it makes but I would give it the thumbs up.”-

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