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RAM rebrands for retail market

Rothschild Asset Management is relaunching into the retail market, with a national advertising campaign that will promote its new brand, “Five Arrows – the investment funds of Rothschild”.

RAM is launching a Five Arrows monthly income fund to enhance its Oeic offering and is rebranding its Five arrow private portfolio service as the Five Arrows wealth management service.

RAM chief executive Paul Manduca says: “The many mergers and takeovers in our industry have created considerable confusion in the marketplace and performance is known to suffer as fund managers worry more about their own futures than their funds. Size does matter, and being nimble gives us an opportunity to provide investors with a strong proposition from a well-known name with a history of independence.”

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