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Quality of service also counts

Lorna Bourke (Money Marketing, October 25) rightly says that consumers are concerned about the financial health of the companies they invest in.

But she is wrong to suggest that the Raising Standards quality mark should be asked to reassure them.

The Raising Standards initiative was never designed to deal with prudential regulation – the task, surely, of the regulator and company auditors.

That is one reason why we welcome the FSA&#39s re-examination of regulation following the publication of the Baird report into Equitable Life.

Meanwhile, Raising Standards will continue to do its own job – ensuring high standards of customer service across the range of savings products.

It would be a disaster for the industry if fascination with the financial health of companies led us to neglect parallel and important concerns about quality of service.

Stephen Sklaroff

Deputy director general Association of British Insurers,

London

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