Specialist lender Purple Loans is running a new TV commercial as part of its £1m advertising campaign to raise brand awareness.
The 40-second commercial is being broadcast on daytime TV nationally on Channel 4 and Channel 5. It is specifically targeting homeowners interested in a second mortgage or secured loan, which it says are both becoming more popular in the UK.
The ad follows the theme of how people can brighten up their life with a Purple Loan. It starts with black and white imagery which transforms to colour as the ad progresses.
The ad was produced by the BBC and independent company Axis Television at the BBC's studios in Glasgow. It is one of the first ads to be produced by the BBC's resources department for a corporate client.
The TV campaign will run alongside Purple Loans' existing £10m a year national, regional and consumer press advertising and direct marketing activity.
This latest marketing initiative follows the recent launch of the company's charity, Purple Dreams.
The charity receives a donation of £10 from Purple Loans for each loan or mortgage completed. It aims to raise £10,000 to £15,000 every month to help seriously and terminally ill children and their families.
Purple Loans general manager Steve Walker says: “We are able to match a loan product that fits the individual circumstances of our customers, regardless of whether they are simply looking for a competitive rate of interest or have had difficulty obtaining credit before from other sources.”