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Purple haze

Those artily named pension consultants, Purple Circle may be very proud of their abstract branding but the Diary wonders if they are aware they have taken the name of the US’s “premier junior livestock magazine”.

The magazine says: “Attention is focused on producers and show persons of championship cattle, hogs, sheep and goats: hence the ‘Purple’ in our title. The ‘Circle’ in our title proclaims the unity and solidarity that livestock people share as we aim for excellence in our enterprises.”

It’s all a load of old bulls to us.

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