Purely Mortgages has signed a deal with financial services contact centre Contact Partners ahead of its consumer launch later this year.
Contact Partners will provide infrastructure and phone facilities for the Purely Mortgages adviser team. Contact Partners says it can handle up to 150,000 calls a day.
The Purely Mortgages management team, headed by Emma Eatwell, has chosen advisers specifically from outside the mortgage industry.
Chief executive Mark Chilton says it is “ripping up the rulebook” by recruiting outside the industry in a bid to introduce best practice in the sales and advice process. All advisers are undergoing Cemap training ahead of launch.
Purely Mortgages, which has received its minded to approve letter from the FSA, has an aggressive expansion plan and hopes to take a significant share of the market in five years.
Chilton says: “As a new company with M-Day looming, it is essential for us to be first off the mark in terms of getting this FSA approval. By getting the paperwork out of the way early and ironing out any potential issues before we launch, we hope to be able to provide seamless service to customers and lenders.”