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Public turning away from face-to-face advice

More than half of the public would prefer not to have a face-to-face meeting with a financial adviser, according to new research by Marlborough Stirling.

Although 47 per cent of consumers prefer to meet their adviser in person, new media channels are gaining a hold with the public as an advice source.

Software firm Marlbor-ough Stirling believes this should push more IFAs towards a multiple channel marketing strategy as failure could see them missing out on marketing opportunities.

The survey of 108 adults, carried out by Marlborough Stirling, shows 28 per cent prefer to receive advice over the phone, 19 per cent through the internet, 4 per cent through the post and 3 per cent via digital TV.

Marlborough Stirling sales and marketing director Tony Ayres says: “Ultimately, advisers will need to consider more innovative ways of breaking into the younger generation, especially to those with a higher propensity to use advanced technology.” director Ashley Clark says: “A significant number of people do not want an adviser in their home.

“Many people just want a product off the shelf and want to make an informed decision on the web.”

Towry Law marketing director Mike Bowman says: “Technology gives information brilliantly but I have not yet seen it deliver advice.”


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