The provider has also launched new tie ups with Cineworld and Mark Warner holidays as well as extending its partnership with Sainsbury’s.
Platinum policyholders, those who have earned the most points by living a healthy lifestyle, will receive 40 per cent off Mark Warner holidays and £10 return travel to Europe on Eurostar.
Gold members will pay £25 for Eurostar tickets and receive 20 per cent off at Mark Warner while silver policyholders will get return travel on Eurostar for £50 and a holiday discount of 10 per cent.
PruProtection is also offering two for one cinema tickets from Cineworld and 20 times the usual amount of Nectar points when policyholders buy their fruit and vegetables at Sainsbury’s. The new discounts will be offered from August.
Chief executive Shaun Matisonn says: “These new partnerships broaden our current health and wellbeing offering into a more lifestyle-based approach and are designed to make health and protection insurance even more rewarding for policyholders. The idea is that these new partnerships will appeal to the whole market, ensuring that everyone benefits, and incentivising and rewarding them for making the effort to get, and stay, healthy and well.
“We all know what we should be doing to look after ourselves, but we need encouragement to implement these changes, however small, into our lifestyle on an ongoing basis. The purpose of PruHealth and PruProtect’s Vitality programme is to make people healthier and improve the quality of their lives.”