PruProtect has created a new team of business consultants to target wealth managers who wish to write more protection business after the RDR comes into force on 1 January.
The team is made up entirely of former wealth managers and currently has 18 members, although the provider is looking to increase this to 20 in the new year.
The team will help wealth managers set up their businesses model to sell protection insurance.
PruProtect also has a seperate team of 120 business consultants who work with protection advisers and brokers.
It is thought many IFAs and wealth managers will look to sell more protection next year as it does not fall under the commission ban.
PruProtect head of account development Phil Jeynes says: “While everyone is predicting an influx of new advisers coming into the protection market post-RDR, PruProtect has been proactive in creating a specialist team, recruited exclusively from the wealth management sector, which will help advisers integrate protection into their business models.”