PruProtect is offering two new health insurance products.
It says health cover and health cover optimiser will provide easier access to private medical insurance.
PruProtect policyholders can add health cover to their plan, which pays for the cost of private care for a wide range of conditions, including day-to-day treatment, seeing a specialist or having an operation.
Instead of having to buy serious-illness cover and health cover separately, they can be combined in one package with a single application form, one direct debit and at a 5 per cent discount compared with buying the cover separately.
The products come in three tiers of cover – comprehensive, primary and heart and cancer cover – and are all supported by PruHealth.
Health cover optimiser allows clients to create a comprehensive package of benefits in one vehicle, saving up to 25 per cent on buying health cover separately from PruHealth.
CBK Colchester director Peter Chadborn says: “Health insurance and protection do not typically converge during the advice process, which seems wrong. This development goes a long way to removing whatever barriers previously existed.”