View more on these topics

PruProtect launches new healthy living cashback option

PruProtect is enhancing its serious illness cover to include a number of new conditions alongside a new cashback rewards programme based on a client’s health score.

The Vitality Optimiser scheme will be offered on its PruProtect and Essentials plan and provide rewards for those who look after their health through the Vitality programme.

Benefits include an upfront discount as well as cashback each year as clients’ health scores progress through a pre-specified healthy living plan

PruProtect’s SIC will now pay out on 166 conditions including on the diagnosis of cancers in all areas of the body and will also include cover on diagnosis of some non-melanoma skin cancers.

Typical cover has traditionally covered earlier forms of cancer in specific areas of the body such as the breast and testicles with payouts made only when the client has reached a specified level of treatment such as surgery.

The SIC will now also pay out on diagnosis of all heart attacks and strokes, regardless of symptoms or severity – the first time such cover has been offered.

Also being introduced to the market is cover for adults with insulin-dependent diabetes while children’s cover is now extended to the age of 23 years if in full-time education.

A new SIC Booster raises the payout on claims for a condition identified as having a long-term physical impact. This is increased further for clients with dependent children included on their cover plan.

PruProtect product and actuarial director Deepak Jobanputra says: “When people take out a critical or serious illness policy they expect to be covered for the most common conditions like cancer and heart attacks, no matter how severe. We’ve built the product that our clients would build.”

The scheme offers clients an upfront discount of up to 40 per cent off standard premiums based on the policy term as well as annual cashback for those who engage with the programne, up to £100 per policyholder.

Other benefits including discounted gym memberships and free cinema tickets.



Brewin Dolphin closes three regional offices

Brewin Dolphin has closed three of its regional offices and has refused to rule out making redundancies. The three offices that have closed – Inverness, Hereford and Teeside – will be merged into Aberdeen, Cheltenham and Newcastle respectively. Though the firm anticipates no further closures in terms of its regional network, the firm admits it […]


Sheriar Bradbury: Massow-style firms doomed to fail

Only two years after setting up, Ivan Massow admitted that the company was no longer viable due to escalating regulatory costs, forcing him to shut up shop. Massow was neither the first and is unlikely to be the last to try and make a quick buck out of a commission return business as the decision […]


Nest accused of ‘smoke and mirrors’ over 0.5% charge claim

Aviva has accused Nest of using “smoke and mirrors” when claiming its charges work out at 0.5 per cent within 10 years.   Nest operates a dual charging structure, with members paying a 1.8 per cent contribution fee on new investments alongside a 0.3 per cent AMC. Nest quotes the fact that its charges work out […]

Globe - thumbnail

Considerations for overseas workers in Germany

With Germany’s strong economic growth leading the eurozone’s recovery, many UK businesses are keen to be part of the success story: recent data shows that there are currently more than 280,000* employees working for a UK-controlled company in the country.


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm