PruProtect has appointed Kevin Watkins to the newly created role of head of wealth protection.
Watkins will spearhead Pru’s campaign to help investment advisers incorporate protection into their sales processes.
Watkins previously spent 30 years at Friends Provident, which included a three-year stint as director of its UK individual protection businesses.
PruProtect has a new team of 20 business consultants, specifically recruited from wealth and investment backgrounds to develop the provider’s relationships with wealth management intermediaries.
This expands PruProtect’s account management team to 160 people.
Distribution and marketing director Justin Taurog says: “Many advisers are reassessing their holistic offerings as part of their business review in light of the RDR.
“At PruProtect we believe protection is a fundamental part of any financial planning toolkit.
“We have invested in a new team with a specific skillset, primed to assist wealth advisers looking to integrate protection into their advice portfolio.”