PruProtect has developed cover that pays for a child’s education through school and university in the event of a parent’s death.
Education cover pays a set amount per term and offers cover for state and private schools and the option to cover university fees. PruProtect says it wants to get clients to think about taking out protection beyond covering their debts.
It has added family income cover, also known as family income benefit, which offers clients the option of a guaranteed payment period of up to 10 years.
The company is offering business protection which inc-ludes a disability benefit.
Its whole of life cover now includes a guaranteed rate option rather than a reviewable premium.
Advisers will be paid the same level of commission for selling whole of life plans as they receive for standard term insurance.
Other additions to include the accelerator and the vitality plus options.
Accelerator offers a reduced initial premium of up to 23 per cent, with premiums increasing by 3 per cent a year.
Clients can offset the 3 per cent rise if they are also taking part in the health and wellness programme vitality to the maximum level.
By paying an additional monthly premium through vitality plus, clients qualify for rewards such as 50 per discounts on gym membership with LA Fitness and Virgin Active.
Plan Money director Peter Chadborn says: “PruProtect is so far ahead of the game at the moment and I think others will follow on things such as education cover.”