View more on these topics

PruProtect boosts range with cover for education

PruProtect has developed cover that pays for a child’s education through school and university in the event of a parent’s death.

Education cover pays a set amount per term and offers cover for both state and private school and the option to cover university fees.

PruProtect has also added family income cover, also known as family income benefit, which offers clients the option of a guaranteed payment period of up to 10 years.

The insurer will also now offer business protection which includes a disability benefit.

Its whole of life cover now includes a guaranteed rate option, rather than a reviewable premium.

Advisers will be paid the same level of commission for selling whole of life plans as they receive for standard term assurance.

Other additions to PruProtect’s product range include the accelerator and the vitality plus option.

Accelerator offers a reduced initial premium of up to 23 per cent, with premiums rising by 3 per cent every year.. Clients can offset the 3 per cent rise if they are also taking part in the health and wellness programme vitality to the maximum level.

By paying an additional monthly premium through Vitality Plus clients qualify for rewards such as 50 per discounts on gym membership with LA Fitness and Virgin Active.

Plan Money director Peter Chadborn says: “PruProtect are so far ahead of the game at the moment and I think others will follow on things like education cover.”



Heath claims clients for advice will plunge from 10 million to 2 million

The RDR will cause the IFA sector to lose over 75 per cent of its current client bank, according to former IFA Association director-general Garry Heath. Speaking at a PanaceaIFA event at M&G Investments in London this week, Life Change chief executive Heath said the retail distribution review will cut the number of people receiving […]


Exit marks the spot

Neil Jones, technical project manager at Canada Life, details how a well planned exit strategy can cut liability to tax on an investment


Otto Thoresen appointed ABI director general

Otto Thoresen has been appointed ABI director general with Adrian Grace replacing him as chief executive of Aegon UK. Thoresen has been chief executive of Aegon UK since 2005 and a member of the group management board of Aegon NV since 2007. The ABI director general job has been vacant since Kerrie Kelly left in […]

House purchase lending down 26% in January

House purchase lending fell 26 per cent in January to £4.2bn from £5.7bn the month before, according to figures from the Council of Mortgage Lenders. The trade body says rising inflation, increasing pressure from tax measures and government spending, and extreme winter weather led to a lack of movement in the mortgage market. There were […]


News and expert analysis straight to your inbox

Sign up


There are 5 comments at the moment, we would love to hear your opinion too.

  1. Good to see an insurer being so proactive and supporting us IFAs. Wonder if any of the others will be able to keep up??

  2. Just been to PruProtect Launch in B’ham. WOW!
    These products address massive gaps in the protection market with rates that drew gasps from the audience.

  3. Inovitive Products FIB and FIB rebadged Bright Grey have been doing this for years

  4. Great stuff – some of the other insurers can’t even spell innovative (see Aaron’s comment above)

  5. It’s not just FIB being launched, it’s loads of products, and the FIB is also available for SIC (innovative) has an option to have a minimum payment period even if client gets a payout in last month of cover (innovative) has funeral cost built in (innovative) and I’m sure there was something else as well – what this does show though is that they’re making the products more sellable which is great for us and the clients

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers. Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and thought leadership.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm