PruHealth will now reward its PMI customers for buying fresh fruit and vegetables at Sainsbury’s under a new deal with the supermarket chain.
Policyholders who give PruHealth their Nectar card number can now earn PruHealth Vitality points from Sainsbury’s stores or online.
Policyholders will get one Vitality point for every £2 they spent on fresh fruit and vegetables but benefits will be capped at 10 points per week. Families will be limited to 20 points per week per family policy.
PruHealth Vitality Points are collected over the course of a year and are then offset against the policyholder’s health insurance premiums upon renewal the following year assuming no claims have been made.
PruHealth chief executive Shaun Matisonn says the company is delighted to have teamed up with Sainsbury’s.
He says: “We are adding another element to our Vitality concept which essentially rewards policyholders for what they are already doing. This partnership demonstrates both companies’ commitment to improving health in the UK.”
Sainsbury’s head of loyalty Leigh Rengger says: “This scheme rewards customers for eating healthily which could potentially reduce their PruHealth insurance premiums and is an innovative tie-up that enhances our pledge to get people to eat their five a day.”
PruHealth’s current Vitality partners include Boots, Virgin Active, Cannons, LA Fitness, Nuffield Proactive Health and Allen Carr’s Easyway.