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PruHealth takes £30m in its first two years

PruHealth has pulled in £30m of new business two years since launching into the UK market.

The private medical insurance provider now has 80,000 UK policyholders, 85 per cent of which were intermediary-based sales.

Pru says its strategy of rewarding people for looking after their health, such as reducing premiums for clients who go to the gym, has resul-ted in lower claim rates against the firm.

Pru says it will continue to urge healthier individuals to consider private medical insurance as a way of narrowing the protection gap.

Sales director Dave Priestley says: “We have grown the individual market. A third of our individual customers are people who have never previously bought PMI and we are convinced that our product can grow the broker market too.

“We want to continue to encourage the nation to become fitter and healthier as well as rewarding them for doing so. We will ensure they are covered when they are ill and can access the treatment they need, but it is only if we can encourage healthier people into the PMI pool that we can find a sustainable solution to premium inflation.”

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