View more on these topics

PruHealth in vitality deal on eBay auctions

PruHealth has struck a deal with eBay that will see policyholders get vitality points.

Clients will get 40 Vitality points when they buy certain sporting goods listed on eBay costing £5 or more. Points are allocated per auction and policyholders can be awarded up to 120 points a year on an individual policy and 240 points a year on a family policy.

Vitality points can be used to reduce premiums.

PruHealth says its partnership with eBay consolidates its aim to reward policyholders for looking after their health and wellbeing.

The firm offers Vitality points through Boots, Virgin Active, Cannons, LA Fitness, Nuffield Proactive Health, Allen Carr’s Easyway to Stop Smoking and Sainsbury’s.

PruHealth chief executive Shaun Matisonn says: “This is an innovative online deal where we are again rewarding members for doing what they are already doing. Partnering with such a well known and frequently visited website means we have access to a wide customer base. We believe this further supports our intention to improve health in the UK.”

eBay head of strategic partnerships Pat Connolly says: “This will encourage customers who are already focusing on health and sports to consider their health insurance.”

Recommended

On balance

Despite the economy slowing in the first quarter, the US markets still represent good value, especially as GDP is expected to remain stable in the second half of the year and into 2008. It is worth bearing in mind that the US may not be the fastest-growing economy but it is still the biggest and it benefits from the rapid growth seen internationally.

Aviva target of insolvency hoax

Norwich Union’s parent company Aviva has become the target of a hoaxer who sent an internal memo warning the insurer was insolvent.According to the Daily Mail the hoaxer posed as finance director Philip Scott in the letter addressed to chief executive Andrew Moss urging him to come clean about the insurer’s financial problems.The letter claimed […]

Cable calls for nationalisation

The Liberal Democrats have called for the short-term nationalisation of Northern Rock as the best way to safeguard taxpayers’ money.In a Parliamentary debate this week, acting LibDem leader Vince Cable branded the current bids for Northern Rock as “fantasy” and suggested that nationalisation would be the least worst option.He said the Government was left with […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com