PruHealth has struck a deal with eBay that will see policyholders get vitality points.
Clients will get 40 Vitality points when they buy certain sporting goods listed on eBay costing £5 or more. Points are allocated per auction and policyholders can be awarded up to 120 points a year on an individual policy and 240 points a year on a family policy.
Vitality points can be used to reduce premiums.
PruHealth says its partnership with eBay consolidates its aim to reward policyholders for looking after their health and wellbeing.
The firm offers Vitality points through Boots, Virgin Active, Cannons, LA Fitness, Nuffield Proactive Health, Allen Carr’s Easyway to Stop Smoking and Sainsbury’s.
PruHealth chief executive Shaun Matisonn says: “This is an innovative online deal where we are again rewarding members for doing what they are already doing. Partnering with such a well known and frequently visited website means we have access to a wide customer base. We believe this further supports our intention to improve health in the UK.”
eBay head of strategic partnerships Pat Connolly says: “This will encourage customers who are already focusing on health and sports to consider their health insurance.”