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PruHealth gives Vitality points to eBay users in new deal

PruHealth has signed up with eBay.co.uk to offer Vitality points to its and PruProtect’s policyholders who purchase sporting goods from the website.

Policyholders can receive 40 Vitality points when they buy eligible sporting goods listed on eBay costing £5 or more. Points are allocated per auction and policyholders can be awarded up to 120 points per year on an individual policy and 240 points per year on a family policy.

PruHealth says its partnership with eBay further consolidates its aim to reward policyholders for looking after their health and wellbeing. The firm currently offers Vitality points through Boots, Virgin Active, Cannons, LA Fitness, Nuffield Proactive Health, Allen Carr’s Easyway to Stop Smoking and Sainsbury’s.

PruHealth chief executive Shaun Matisonn says: “This is an innovative online deal where we are again rewarding members for doing what they are already doing. Partnering with such a well known and frequently visited website means we have access to a wide customer base. We believe this further supports our intention to improve health in the UK.”

eBay head of strategic partnerships Pat Connolly says: “This partnership will encourage customers who are already focusing on health and sports to consider their health insurance and how they could be rewarded further for purchasing sporting goods.”

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