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Prudential&#39s flexible annuity

Quinton adds: “The complexity of the product can be expected with the added flexibility and transparency the product brings. Ultimately, this makes the cost of sales for the IFA higher, while at the same time making it more imperative for retirees to get good independent financial advice.”

Finally Harford says: “My initial reaction to the marketing literature is that I&#39m very impressed. I do believe that the product will be an easy one to recommend, given that we get the back up.”

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