Prudential is planning a system where it could make payments to advisers if service standards are not met.
As part of a major service overhaul, the company says firms could receive compensation for poor service in the same way that pizza delivery operations give free pizzas where deliveries are late.
As part of its preparation for depolarisation, Prudential is doubling the size of its IFA salesforce, is recruiting 30 per cent more front-office customer service staff and is expanding its range of products.
Distribution director Andy Briggs says the extra resources will be targeted at the multi-tied and independent channels but he believes that multi-tie operations will grow as firms see the benefits that the process can bring in terms of efficiency.
He says: “We have made a big commitment to the depolarised marketplace, both to IFAs and to multi-ties. We believe that the multi-tie market will take shape and have looked carefully at the opportunities there and asked IFAs what business model they would like to see. We had to establish how we construct our proposition around this.”