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Prudential launches five multi-asset funds

Prudential has launched five risk-rated multi-asset funds in partnership with Old Broad Street Research.

The dynamic portfolio risk-rated defensive, cautious, cautious growth, balanced and adventurous funds will be available across Prudential’s personal pension products, income drawdown, onshore and offshore bonds.

Prudential’s Portfolio Management Group will be responsible for the asset allocation of the vehicles while OBSR will manage the selection and recommendation of funds to the PMG.

The defensive portfolio will launch with 55 per cent exposure to investment grade corporate bonds, while at the other end of the scale the adventurous offering has 66 per cent of its weighting in international equities.

Each fund will typically hold between 14 and 20 funds and will have an annual management charge of 1.4 per cent.

The funds will be available via Prudential’s personal pension products, income drawdown, onshore and offshore bonds via wraps and platforms.

Prudential says the launch is off the back of adviser demand for investment solutions following the retail distribution review and treating customers fairly.

Prudential director of investment funds Andy Brown says: “Advisers were telling us they were looking for help to make their advice process more robust and that was being driven by regulatory clouds, RDR and TCF being the biggest over the last few years and more recently the FSA consultation paper 09/18.

“Asset allocation and fund selection are vital in ensuring that client needs and long-term investment expectations are met. However both are potentially demanding and time-consuming. For us it is about providing advisers with access to particular skills that they may not have inhouse, the asset allocation skills of PMG and the funds research and analysis skills of Old Broad Street and making it available to them to to use regardless of which tax wrapper is suitable for the client.”

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  1. I am glad to see that Prudential seems to be getting its act together. I have noticed a huge difference in their approach to the adviser market and a willingness to provide solutions that are relevant to the modern advice world. Having the benefit of their brand and asset allocation expertise will help me with certain elements of my client proposition.

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