Prudential has announced the introduction of a professional development programme for its intermediated sales-force where all account managers will have the opportunity to attain the CII Diploma of Financial Planning.
Prudential says its development programme is consistent with the FSA’s desire to restore consumer confidence in financial advice. It adds that one of the key ways to do this is to significantly improve the quality of advice and professional standards available.
Prudential director of intermediated distribution Andy Curran says it is in Prudential’s wider interest to improve consumer perception of the financial advice industry.
He says: “One of the key ways of doing this is to improve levels of technical knowledge and professionalism and the onus shouldn’t just be on advisers to do this. As providers, we need to step up to ensure that the standards of our people don’t lag behind. We’ve financially committed in excess of six figures over the next three years in a programme that will see us invest heavily in the professional development of our sales-force.”
CII head of business development for financial services Steve Aspinall says: “We are delighted to be working in partnership with Prudential on this initiative.
“Against the backdrop of the FSA RDR proposals, it is obvious that broker consultants’ knowledge and technical skills must be further developed to support and understand the needs of the financial adviser. This is why we endorse the efforts of the Prudential sales-force to study for the CII Diploma in Financial Planning. Our partnership with Prudential will hopefully help this process.”