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Pru to ditch Scot Am brand

Prudential is to ditch the Scottish Amicable brand as part of a major re-structuring.

Money Marketing had revealed earlier this year that the brand was up for review, but the re-strcturing also includes Prudential selling its general insurance business to Winterthur, who will merge the new business with their Churchill operation.

Prudential also announced that a further 2,100 jobs are to go by 2004, on top of 2,000 job losses already announced this year, and says it intends to focus on more profitable lines of business such as group pensions and with-profits bonds.

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