View more on these topics

Pru Protect in online protection deal

Pru Protect is offering an online-only protection product for advisers.

The new essentials plan has a life cover-only option and an option for life with serious-illness cover. It will be available to all UK intermediaries and includes the option to upgrade to the existing Pru Protect plan.

Pru Protect says exclusions apply to make the premium more affordable, including automatic children’s cover, guaranteed insurability options and immediate cover.

Actuarial and product director Deepak Jobanputra says:

“We have launched this latest product to provide greater choice and flexibility. The market will see many more innovative changes and additions from us in the months and years ahead.”

Highclere Financial Services partner Alan Lakey says this latest move by Pru Protect aims for greater simplicity and lower premiums and recognises the problems in today’s marketplace.

He says: “They have reacted by producing a stripped-down version of their plan which removes a number of the bells and whistles and subsequently allows for rate reductions of up to 15 per cent. This plan will run alongside the more comprehensive version, allowing advisers and consumers to choose the style best suited to them.”


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm