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Pru polarises views

Prudential has shown its hand on its multi-tie strategy in dramatic fashion with its move to add Millfield to Sesame in its list of strategic partners.

Pru says it will offer more commission and multi-ties could get better deals on PI and compensation scheme levies. The numbers may begin to tempt many advisers. Others are having none of it. SimplyBiz&#39s Ken Davy warns this week of multi-tie madness. Falcon Group&#39s Allan Rosengren suggests that a system of higher commission for multi-ties is unsustainable.

Much of the dynamics of any fight for business between independents and multi-ties will depend on just how many advisers multi-tie. The bigger an independent sector the more interesting that particular fight for market share will be.

But for the moment even if the market isn&#39t, opinions on the issue are polarised.

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