View more on these topics

Pru picks new ad agency to push intermediary arm

Prudential has appointed ad agency TBWA/GGT to handle the £5m marketing and advertising account for Prudential Intermediary Business.

A key part of the remit will be to build the profile of the recently launched Scottish Amicable Financial Services brand which falls within the PIB division.

The Pru says it had outgrown agency Citigate-Smarts, which handled marketing and ads for the intermediary business for the past six years.

The Pru says one of the reasons for choosing TBWA/ GGT is the agency&#39s experience in handling ad accounts for the car industry as it says there are parallels between the relationship that car manufacturers have with dealerships and the contact between financial services companies and independent advisers.

The Pru is aiming to use trade marketing and advertising to continue to grow the IFA market, which it says is vital to its business.

TBWA/GGT&#39s campaigns for the Pru will focus on financial trade media and direct mail.

PIB head of marketing Tim Shields says: “We are using marketing and advertising to help IFAs grow their business.”

Also included in the brief is a customer relationship management programme to educate IFAs on how to develop client relationships through cross-selling.


SocGen arm setting up income fund

Dublin based Societe Generale subsidiary Inora Life is launching a new dynamic income fund in its Offshore Generation Bond series. The fund with a minimum investment of £6,000 launches on June 11 and closes on July 20 will be distributed solely by IFAs. Inora Life says the fund is linked to stocks carefully selected to […]

A birthday gift for everyone

Last week, the Government announced plans to introduce the child trust fund. These plans come after nearly two years of debate on asset-backed welfare policies.AMP has been involved with the scheme since the idea was first mooted in the UK in 1999 after a similar scheme was introduced in the US. We were the principal […]

Four-step approach to emulate wizards of Oz

How can you ride the transition from anup-front commission basis to a scraping-the-barrel scenario?With the potential for afurther eight million customers as a result of the Government&#39s announcement on concurrence, more and more IFAs can visualise the need to advise the generic public on pensions as opposed to concentrating efforts on targeted clients.It is hard […]

Verity&#39s View

Given the zeal with which politicians love to bash the financial services industry, last week&#39s announcement on Baby Bonds carried a touch of irony.Here were Tony Blair, Gordon Brown, Alistair Darling, David Blunkett gathered to say how they planned to end child poverty within a generation. Turns out they are handing over this Herculean task […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers. Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm