Prudential business-to-business distribution director Andy Briggs is heading all intermediated UK distribution following distribution director Nick Smith's departure.
Briggs, who will continue as director of BTB distribution, took up his new position last week.
Having joined the Pru 16 years ago, Briggs starting out as a pensions actuary. He later moved into marketing, becoming strategic marketing director and then in 1997 became sales director for Scottish Amicable following its acquisition by the Pru. In 2001, he was app-ointed director of business to business and partnerships.
He says Pru wants to bring tog-ether its UK intermediated distribution areas and establish a more dominant position.