Prudential has joined forces with France's CNP Assurances and Germany's Signal Iduna to sell co-branded
The move is being seen as an expansion drive into Europe aimed at competing with Axa Sun Life and Allianz,
which have already made major inroads in Continental markets.
It is expected the Pru will concentrate on with-profits products.
The company is expected to forge links with Spanish and Italian firms in the future.