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Pru interim profits boost

Prudential announced an increase in interim profits of 16 per cent to £677m in the first six months of 2001.

UK sales increased by 10 per cent to £427m on an annual premium equivalent basis, as the benefits of the restructuring of the direct sales force started to be felt.

Group sales increased 43 per cent to £1.3bn APE, although M&G saw sales fall 24 per cent to £499m.

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