The Prudential Group has launched its IFA distribution arm, Scottish Amicable Financial Services, combining the intermediary sales team of both ScotAm and the Pru.
The division will employ 166 field staff and 70 telephone-based account managers and will be headed by ScotAm group sales director John Cowan.
Safs combines the intermediary sales operations of ScotAm and the Pru and effectively means independent advisers will have one point of contact for both life offices' branded products, including Prudential's annuities and with-profits bonds and ScotAm's mortgages, protection and pension products.
The Prudential Group says the move should be seen as a clear signal of the importance of business generated through IFAs.
The Pru also says it is supporting IFAs' business efforts by providing them with a streamlined distribution.