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Pru axes jobs as broker sales team is restructured

Prudential is restructuring its broker sales team.

It says 60 positions will be axed while 30 different roles will be created in a move that will see the total numbers in its intermediary sales team cut from 430 to 400.

Pru’s sales teams will be aligned geographically into North, South, London and Midlands regions.

The firm claims the restructure is designed to put distribution back at the centre of the way it operates in the UK.

Pru has undergone a number of senior staff changes on the distribution side recently, with distribution director Andy Briggs moving to Scottish Widows.

Spokesman Jon Bunn says: “This is about being efficient, creative and entrepreneurial in the way we operate. A new business development team will seek out specific scale opportunities in the market while we are realigning our sales structure on a regional basis to support advisers in growing profitable business in our chosen markets.”

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