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Pru axes 2,000 sales staff

Prudential is axing 2,000 jobs from its direct sales force over the next 12 months, in a move towards greater internet and telephone service.

The job losses will come from its sales force, sales support operations and central back-office and administration support.

The Pru&#39s direct sales force numbered 9,296 in 1991 but the restructuring will leave only 250 qualified advisers providing specialist face to face financial planning and 100 consultants advising on pensions through employers.

The Pru plans to increase distribution of products through IFAs through a new company, Scottish Amicable Financial Services.

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