I was most bemused to read your report about the Plan from the Pru last week.
This “campaign” was almost certainly timed to coincide with the announcement of the Pru's move to India, a development likely to lead to an even poorer level of service to both the Pru's long-suffering customers and IFAs alike.
Surely the £20m being spent on the Plan from the Pru would have been better spent on improving service standards, which in my recent experience are absolutely diabolical.
The so-called “plan” will do nothing to improve the stale old brand image which the Pru has had for many years. It is very similar in concept and presentation to the dreadful I want to be campaign of 1992, which turned out to be a huge failure.
Roger Ramsden claims in your report that the Pru “have done a huge amount of work to introduce IFAs to the plan”. This is news to me! I simply received an undated letter late in September from the Pru telling me I had until August 27 (a month earlier) to inform them whether or not I wanted my clients to receive their mailshots!
So much for your hard work, Mr Ramsden!
I think I speak on behalf of all IFAs in asking Mr Ramsden in future to channel this so-called hard work (and not forgetting to mention the small sum of £20m) into improving service standards.