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Providers do not understand e-comm needs – Origo adviser poll

Some 60 per cent of advisers think product providers do not understand their e-commerce needs, research by e-standards body Origo suggests.

It says the poll of 130 users of its Adviserwise website highlights the need for industry-wide collaboration.

Adviserwise, which celebrates its first birthday this week, launched to help educate advisers about the benefits of e-services. Its member providers include Aegon Scottish Equitable, Axa, LV= and Zurich.

Adviserwise offers an agency registration service that allows advisers to set up trading relationships with numerous product providers through a single electronic application.

Origo managing director Paul Pettitt says: “The results of the Adviserwise.com poll show that further understanding of adviser issues by product providers needs to be addressed.

“Origo will be undertaking further research, as well as facilitating adviser workshops later in the year, to champion these issues and help the industry understand how e-services can better help advisers in their business processing.”

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