Single premium individual protection product sales dropped 77 per cent In Q2 this year from £283m in 2008 to £65m this year.
New business levels for individual regular premium policies, which includes term assurance, whole of life cover, income protection, critical illness cover and long-term care, remained unchanged quarter on quarter at £215m.
Total individual regular premium product sales for 2008 dipped 1 per cent from £867m for the full year 2007 to £858 for last year. While total single premium new business dropped 19.5 per cent in 2008 from £1.26bn in 2007 to £1bn last year.
Group protection sales also dropped 15 per cent from £88m in Q2 last year to £74m this year, with a 9 per cent year on year drop.
Product sales on single premium individual pensions dropped 25 per cent in Q2 2009 from £5.9bn in 2008 to £4.4bn this year.
Regular premium individual pensions new business also dropped 16 per cent to £818m in Q2 2009 from £976m for the same period last year.