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Protection for the &#39alternative&#39 client

Mortgage protection provider Goodfellows is offering an online non-discriminatory protection product with web design consultancy ricklomas.com.

Universalprotection.co.uk will be promoted direct to consumers through the new online site and through IFAs, who can download software to market the product to clients.

Goodfellows claims it will not ask personal lifestyle questions before premium levels are determined. The only information required is the age and social grouping of the customer.

It says there is a huge market at the individual level for people who have alternative lifestyles or who work in high-risk occupations.

Premiums will be industry standard – a 40-year-old can have a monthly benefit of £1,000 for £25 a month. Maximum monthly cover is £2,500.

The product is only available online but other distribution channels are being considered. Commission is 20 per cent of the ongoing premium.

Managing director Simon Burgess says: “Our non-discriminatory approach will enfranchise those who are put off by a lengthy application procedure and invasive lifestyle questions, particularly those associated with sexuality.”

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