Progress has introduced new features and streamlined the navigation making it easier for IFAs searching the site.
Progress senior marketing consultant Helen Southgate says this is phase one of a number of developments, with further plans to introduce new tools and functions throughout 2010.
She says: “IFAs are now more familiar with trading on digital platforms and now look for distinct advantages from provider websites, namely what’s in it for them and how they can use the information in the sales process.
“We have simplified our messages and navigation to give users a clear focus of where to find the information they need. We’ve aimed our new website at the more ambitious adviser who is interested in using their own MI to enhance the experience for their clients and establish long-term relationships.”