The new Secretary of State for Work and Pensions Alan Johnson has asked the savings industry for its views on how to get people saving again.
This is the best start to his tenure that he could have made. Johnson already seems to be carrying some weight of expectation of a change in direction.
A more pragmatic approach and a genuine attempt to build a partnership with the financial services industry might finally allow some progress to be made.
Of course, there are many pitfalls ahead, not least that the possibility of an almighty turf war between the Blairite Johnson as the Prime Minister's proxy and the Chancellor.
The industry may not have any control over this but while the minister is in listening mode can we suggest that IFAs make sure they tell him why they must never be left out of the pensions and savings equation again.