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Professional Adviser Alliance will potentially get 15m new mortgage leads

The Professional Adviser Alliance, formed of intermediaries around the UK, has the potential to receive leads from 15 million Sky Active TV users as a result of a deal signed by its parent company, moneysupermarket.com.

PAA says 15m digital satellite users will be able to search for mortgages and loans from home and can request that an adviser calls them to give them advice on mortgages through their TV sets if they want to apply online or over their TV screens.

These leads will be forwarded to the PAA alliance of 300 advisers who offer advice to moneysupermarket.com and its portal partners&#39 customers.

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