Cru has over £375m under management and its flagship CF Arch cru investment portfolio fund has seen its market share of retail monthly sales more than double within a year from around 3 per cent to nearly 8 per cent.
Cru says private markets have historically shown low correlation with publicly quoted bonds and equities while offering attractive returns relative to risk levels.
The company’s private market investments have beaten cash and flourished, with some investments returning 5 to 6 per cent in the year to date.
Cru also attributes its performance to avoiding problem assets. It sold out of fixed interest in November 2005, property in March 2007 and public market equities in July 2006.
Chairman Jon Maguire says: “You only have to look at the torrid conditions in traditional asset classes such as public stocks, bonds and property over the past year or so and you see why the performance gap has widened between funds in our peer group that major in public markets and ourselves.
“Private markets are not impacted to the same extent by the economic cycle or liquidity issues which have been a vital contributor to performance in the recent invest- ment climate.”