Financial services firm Principia Group has started a specialist mortgage brokerage, Principia Mortgages.
Directors Simon Downey and David Sheppard, both formerly of Aspen Morton, will run the company, which will service the clients of Principia Consulting, the group's IFA division, as well as new clients.
Principia Group director Ed Lorman says delivering an effective, reasonably priced mortgage service to existing clients is so important that the group has waited two years to get it right and is delighted with the results.
Principia Mortgages wants to attract clients seeking all kinds of borrowing, from first-time buyers to portfolio builders, and plans to expand its team providing independent mortgage services across London and the Home Counties.
Downey says: “The mortgage market is extremely competitive. Winners will be judged on turning round mortgages quickly and at a reasonable cost. Clear, effective communication with both lenders and borrowers alike is crucial.
“David and I have been establishing profitable distribution channels for over nine years and now plan to grow the firm to compete at the highest level, winning business from all the big players.”