Fiona Price has resigned as joint managing director of Fiona Price & Partners after the firm's acquisition by the Destini group, to concentrate on a new role in recruitment and acquisitions.
Partner Anna Sofat becomes managing director. Price will become a non-executive director. Price & Partners was bought by Destini in November last year, the 12th purchase by the group since its launch. Price is moving to a role within the Destini group, which will involve recruiting female advisers into Price & Partners at locations around the UK, and then into other Destini practices.
She will be recruiting primarily experienced advisers but is also looking at building on training systems to train admin staff and graduates who want to become IFAs.
Price says: “Destini recognised Fiona Price & Partners' established place in the market and wanted to get behind the idea. Women are no longer niche players. We are looking to expand the firm as a national brand and initially this will involve seeking out female advisory firms or those concentrating in this area.”